AI-native creative studio · for early-stage tech
Idearoo is the embedded creative partner for early-stage tech — brand, sales decks, launch videos, and ongoing strategy. Fixed scope, fixed price, shipped in days. One senior operator, AI-accelerated, backed by a vetted production team.
Three engagements at a time — currently taking new work.
Selected clients & experience
The missing middle
Early-stage teams kept facing the same bad choice. Idearoo is the option that should have always existed.
$40k+ · 6 weeks
Cheap · unpredictable
Fixed fee · days
What we do
Project sprints or a monthly subscription. You never pay for time — only outcomes.
You've shipped product, but the brand is a template.
A complete identity system — logo, type, colour, voice, and guidelines — built in days, not a six-week agency cycle.
Your sales team is pitching with a YC-template deck.
The assets a startup sales motion actually needs — done properly, once — so the team stops rebuilding slides at midnight.
You're launching and there's no story, no video, no assets.
The full launch kit: a hero explainer, social cutdowns, a landing page, and the messaging that ties it together.
You need senior creative judgement on tap, not a hire.
A monthly retainer: competitor intelligence, creative direction on in-flight work, and a standing strategy session.
Your in-house team has no creative leadership right now.
Embedded creative direction for a defined window — briefs, concepts, reviews, and stakeholder calls, AI-fluent throughout.
Selected work
A sample of recent Idearoo engagements. More on request.
The operator
I’m Manas — creative strategist, designer, and the person who’ll actually do your work. For three years I was Senior Creative Strategist at Vidico in Melbourne, leading brand, video, and launch campaigns for SaaS, AI, and cybersecurity companies across the US, Europe, Singapore, and ANZ.
Then I ran brand as Head of Brand & Marketing at Incredible, a Swedish AI startup — hiring agencies, briefing developers, and building the logo, website, and brand foundation myself. I’ve sat on both sides: the agency selling the work, and the client buying it.
Idearoo is that experience, productised. Senior creative judgement, an AI-accelerated workflow, and a vetted production team — without the agency overhead. I also produce music, so original scores and sonic identity come built in, not outsourced.
The AI-native edge
AI is table stakes now. The edge is an operator who knows where it helps, where it doesn't, and how to ship work that actually lands.
AI handles the grind; I handle the judgement. First drafts in days.
A lean, modern stack and no agency overhead to pay for.
You talk to me every time. No account-manager telephone.
Bespoke scores and sonic identity — I produce music myself.
SaaS, AI, and cybersecurity fluency. No ramp-up tax.
Fixed scope, fixed price — and a straight answer on what we don't do.
How it works
Five steps, fixed at every stage. You always know what's happening, what it costs, and when it lands.
We talk, I scope it, you get a fixed price and timeline. No hourly surprises.
One 90-minute call and a short brief. I immerse in your product and category.
First drafts in days, not weeks. AI compresses the grind; I make the calls.
You review, we refine. Tight loops — no agency telephone.
Final files, source included. You own everything.
In their words
“It felt like having a senior creative director embedded in the team — fast, sharp, and they actually understood security.”
Sanjay — Zifino
Questions
Book a 20-minute call — we’ll figure out if it’s a fit. No deck, no pitch theatre. Just a straight conversation about what you’re building.
Not ready? Get the Idearoo Letter.
Creative + AI strategy from inside the agency seat. Monthly, no spam.
