IdearooIdearoo
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Cybersecurity2025

Brand foundation & sales enablement for a cybersecurity startup

Brand Foundation SprintSales Enablement Pack

The brief

Zifino had a sharp product and a sales team pitching against incumbents — but the brand and the deck weren't carrying the story. Idearoo rebuilt both: a clear identity and a sales kit the team could actually win with.

The outcome

A coherent brand and a sales narrative the team could deploy the same week — shipped in a fraction of a traditional agency timeline.

It felt like having a senior creative director embedded in the team — fast, sharp, and they actually understood security.

Sanjay Zifino

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